so i finally had some time to tinker with it. i tested the ignition system first by pulling a plug wire and putting an extra plug in (grounded) - it got spark.
i then checked the fuel pump relay, felt a good click when the ignition was on. opened up the gas cap and put the ignition on, heard the pump.
next i sprayed some starter fluid in the intake manifold, and then it started right up.
i figured it may have been the fuel filter, replaced that and it now starts like a champ.